YouTube Tightens Rules For Monetization

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Channels will need 4,000 hours of annual viewing time and over 1,000 subscribers.

YouTube has tightened their rules around its partner program in raising the requirements that a channel must meet in order to now monetize creators videos. To apply for monetization and have ads attached to videos, Youtube channel creators must have 4,000 hours of overall watch time on their channel within the past 12 months, and have at least 1,000 subscribers. YouTube had enforced this new eligibility policy for all existing channels back on February 20th, 2018. With these changes, this meant that channels that fail to meet the threshold will no longer be able to make income from ads.

Previously, the standard for joining YouTube’s Partner Program was only the requirements of 10,000 public views without any specific requirement for annual viewing hours. This change had made creators struggle to get their channels to reach the new monetization eligibility requirements to get paid; however, YouTube says it’s an important way of buying itself more time to see who’s following the company’s guidelines.

“We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you,” YouTube announced on their creator blog post. “This will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them and away from bad actors.

YouTube plans to increase the amount of videos that are featured as part of Google Preferred. Advertisers who participate in Google Preferred won’t need to worry as their ads will only run alongside videos that have been verified as compliant with guidelines by an actual person. Google Preferred is pitched to brands as the best way to put their ads in front of some of YouTube’s most popular and brand-safe content in key demographics.