Warner Music And Spotify Partner Up For Podcasts

 


Warner Music Group and Spotify reported they have gone into association which will see the two organizations build up a progression of unique podcasts that will work around WMG's huge and assorted musicians and other artist lists highlighting the absolute greatest names in music. Fans will encounter the tales behind probably the greatest hits and get an inside take at the music that was written by many musicians.


Both Spotify and Warner Music Group have spoken out about this partnership in their podcasts. “The most impactful podcasts share with music the key component of storytelling and personal experience. In partnership with Warner Music Group, we look to develop stories leveraging their unique artists and catalog. We look forward to helping them leverage the power of podcasting to forge a deeper connection with fans.” said Courtney Holt, VP Global Studios & Business at Spotify.


“We’re excited to take this step forward with Spotify as we strengthen and deepen our existing partnership. Podcasts provide an opportunity to unlock value for artists and songwriters by delivering fresh and unique stories to music to fans across the globe. We look forward to working with Spotify to experiment and drive growth in podcasting.” said Oana Ruxandra, EVP, Business Development and Chief Digital Officer at Warner Music Group.